The Snap Pixel is a piece of JavaScript code that helps Advertisers measure the cross-device impact of Campaigns. Advertisers will be able to see how many Snapchatters take action on their website(s) after seeing their Ad.
1. How to Generate Pixel Code?
In order to use the Pixel there are two simple steps that need to be completed in Ads Manager:
Sign up for Pixel.
Enable Pixel tracking.
To sign up for Pixel, you can follow the steps below:
To Enable Pixel Tracking:
2. How to Install Snapchat Pixel?
To get started with installing the Pixel on your website, you can follow the steps below.
Click Save and your pixel should be working properly.
How to Verify that Snapchat Pixel Has Been Implemented Correctly?
In order to verify if Snapchat Pixel is implemented correctly, download & install Snapchat pixel helper
*For a visual explanation of this process, click here.
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